Greenifesto

As part of our ongoing commitment to mindfulness of both our impact on the world, and our inherent interdependence, Authentic is engaging in a open-ended process to mitigate our impact on the environment as a company and as individuals. We are clear that through careful attention to our consumption, we can dramatically reduce our fossil fuel-based energy use, we can create significantly less waste, and we can work to abate our emissions and consumption. We'll be doing this in a number of different ways, including:

• Flying 20% less miles in 2010. Flying generates much more greenhouse gases than driving; by consolidating smaller trips, flying direct, and using trains when possible, we will be able to cut our carbon emissions dramatically.
• Using 50% less paper in 2010. We're reading our scripts electronically and being much more careful about what we print.
• Using only environmentally safe cleaning chemicals for the office.
• Making public transportation available to our employees through the New York City TransitCheck program, and encouraging our team to use taxis only as a rare exception.
• Cutting general waste by 25%. We've dramatically reduced our use of disposable goods and we're committed to vigilance in recycling.
• Offsetting our carbon emissions via the purchase of trees through projects like the New York Restoration Project and/or carbon offsets via organizations like TerraPass.

We're also taking a look at our personal consumption, and exploring solar energy, composting, and recycling in our every day lives.

We encourage our clients, business partners, and friends to join us in our journey toward sustainability and well-being for the entire planet.

America in Mali

Here are some pictures from America's trip to Mali. Visit America's Facebook Page to get all the details for each picture. It sounds like she had an amazing time!

Photo Credits: Save the Children

I know I told you guys to visit her Facebook page for the photo details, but I have to comment on this one. Here's a picture of America with all of the gifts the Chief of Ifola gave her as she was leaving. Two lives goats, 1/2 a sack of grain, and a gorgeous handmade robe. Here's my comment... HOW COOL IS THAT!??!!

America with her gifts

We're still trying to raise $44k for the school; we've got about $10k so far. Please visit the Cause Page and help donate if you can!